Privacy Policy

Last Updated: 20 Sep 2026

Urban Flame (“Urban Flame”, “we”, “us” or “our”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we may collect, use, store, disclose and otherwise process information when you visit urbanflame.net, submit an enquiry, communicate with us through WhatsApp, phone or email, or otherwise interact with our business.

Urban Flame operates as a B2B candle manufacturer and wholesale supplier in India. Our products may include designer candles, scented candles, decorative candles, pillar candles, soy wax candles, customised candles, private-label candles and gifting candles.

By using our website or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy, subject to applicable law.

1. Information We May Collect

Depending on how you interact with us, we may collect the following information.

A. Contact and Business Information

When you submit an enquiry or communicate with us, you may provide:

Name
Phone or mobile number
Email address
Business or company name
City or location
Business type
Product requirements
Quantity requirements
Customisation or private-label requirements
Messages, questions and other enquiry details
Any other information you voluntarily provide to us

As a B2B business, some information collected by us may relate to a company or business rather than an individual. Where information identifies or relates to an individual, we handle it in accordance with applicable privacy and data-protection requirements.

B. Technical and Website Usage Information

When you access our website, certain information may be collected automatically by our website, hosting provider or technologies that we use. This may include:

IP address
Browser type
Device type
Operating system
Approximate location derived from technical information, where applicable
Referring website or source
Pages viewed
Date and time of visits
Time spent on pages
Website interactions
Cookie identifiers
Advertising or analytics information

The exact information collected depends on the technologies operating on our website at the relevant time.

2. How We Collect Information

We may collect information when you:

Fill out an enquiry or contact form on our website
Contact us by phone
Contact us through WhatsApp
Send us an email
Request product information, samples, quotations or pricing
Discuss bulk, wholesale, customised or private-label requirements with us
Interact with our advertisements
Visit or browse our website
Communicate with our sales or customer-support team

Certain technical information may also be collected automatically through cookies, analytics tools, advertising technologies and similar technologies where these are used.

3. Why We Collect and Use Information

We may use information for legitimate business purposes and other purposes permitted under applicable law, including to:

Receive and respond to business enquiries
Understand your product and quantity requirements
Prepare or discuss quotations
Communicate about bulk or wholesale orders
Discuss product customisation and private-label requirements
Provide product and business information
Follow up on enquiries
Provide customer service and business support
Maintain business and enquiry records
Improve our website, products and services
Understand website traffic and visitor behaviour
Measure advertising performance
Improve marketing campaigns
Conduct remarketing or advertising activities where permitted
Detect or prevent misuse, fraud or security threats
Comply with applicable legal, regulatory, accounting or business obligations
Establish, exercise or defend legal claims where necessary

We aim to collect and use only information that is reasonably necessary for the relevant purpose.

4. How We Use Enquiry Information

When you submit an enquiry, the information you provide may be used by Urban Flame to understand your business requirement and contact you regarding relevant products, prices, quantities, customisation, private-label requirements, availability or other details connected with your enquiry.

Our representatives may contact you through the contact method you provided, which may include phone, WhatsApp or email, subject to applicable law and your communication preferences.

Submitting an enquiry does not itself create a purchase contract or guarantee product availability, pricing, manufacturing capacity or acceptance of an order.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies.

Cookies are small files or pieces of information stored on or associated with your browser or device. They may help websites operate correctly, remember preferences, understand visitor activity and measure marketing performance.

We may use cookies or similar technologies for purposes such as:

Essential website functionality
Website security
Remembering preferences
Website performance
Traffic measurement
Analytics
Advertising measurement
Remarketing
Understanding how visitors use our website

Some cookies may be placed or accessed by third-party service providers where their services are used on our website.

Where required by applicable law, we may request consent before using non-essential cookies or similar technologies.

You can generally manage or delete cookies through your browser settings. Blocking certain cookies may affect some website functionality.

6. Analytics

We may use website analytics services, including services such as Google Analytics, to understand how visitors interact with our website.

Where such services are used, they may process information such as device information, browser information, IP-related information, pages visited, traffic source, session activity and website interactions.

We may use this information to:

Understand website traffic
Identify popular pages
Improve website usability
Understand how visitors find us
Measure website performance
Improve our marketing activities

The information collected and processed by third-party analytics providers may also be subject to their respective privacy policies.

7. Advertising and Remarketing

We may use online advertising and remarketing technologies to promote Urban Flame and measure the effectiveness of our advertising campaigns.

Where such technologies are used, they may help us:

Measure advertisement performance
Understand whether visitors came from an advertisement
Create advertising audiences
Show relevant advertisements to previous website visitors
Understand conversions or enquiries generated from campaigns
Improve our advertising strategy

Third-party advertising platforms may use cookies, pixels or similar technologies for these purposes, subject to their own terms, privacy practices and applicable law.

Users may be able to control certain advertising preferences through their browser, device settings or the privacy/ad settings offered by the relevant advertising platform.

8. Meta/Facebook Technologies

We may use technologies or advertising services provided by Meta, such as the Meta Pixel or related measurement and advertising tools.

If these technologies are implemented on our website, they may help us measure advertising performance, understand interactions with our website, build advertising audiences or conduct remarketing activities.

Information processed through Meta technologies is also subject to Meta’s applicable terms and privacy practices.

The inclusion of this section does not mean that every Meta technology is necessarily active on our website at all times.

9. Google Technologies

We may use Google products and services for website analytics, advertising, conversion measurement and remarketing, including services such as Google Analytics and Google Ads.

If these technologies are implemented, Google may process certain technical, cookie, device and website-interaction information in accordance with its own policies and applicable settings.

These technologies may help us understand website performance, measure advertising results and display relevant advertisements.

The inclusion of this section does not mean that every Google service or advertising technology is necessarily active on our website at all times.

10. WhatsApp Communications

If you contact Urban Flame through WhatsApp, or provide your phone number and request or permit communication through WhatsApp, we may communicate with you regarding your enquiry, quotation, products, orders or related business matters.

Information transmitted through WhatsApp is also subject to the applicable terms and privacy practices of WhatsApp and its service providers.

Please avoid sending unnecessary sensitive personal information through WhatsApp or other enquiry channels.

Where required by law, marketing or promotional communications will be handled in accordance with applicable consent and communication requirements.

11. How We May Share Information

We do not need to sell personal information in order to operate our B2B candle business.

We may, however, share information with service providers or other parties where reasonably necessary to operate our website or business. Depending on the services we use, these parties may include:

Website hosting providers
Website developers or technical support providers
CRM or enquiry-management service providers
Cloud or data-storage providers
Email or communication service providers
Analytics providers
Advertising and marketing platforms
IT and cybersecurity providers
Professional advisers, where necessary
Government, regulatory, judicial or law-enforcement authorities where disclosure is required or permitted by applicable law

We may also disclose information where reasonably necessary to protect our legal rights, prevent fraud or misuse, address security concerns, or comply with a lawful request.

Our service providers may process information on our behalf or for purposes governed by their own terms and privacy policies, depending on the nature of the service.

12. Data Security

We take reasonable organisational and technical measures appropriate to our business to help protect personal information against unauthorised access, misuse, loss, alteration or disclosure.

However, no website, internet transmission, electronic storage system or communication method can be guaranteed to be completely secure.

Users should therefore exercise appropriate care when sending information online and should avoid submitting unnecessary confidential or sensitive information through general website enquiry forms.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, our legitimate business and record-keeping needs, dispute management, and compliance with applicable legal, accounting or regulatory requirements.

The appropriate retention period may vary depending on the type of information, the nature of the business relationship, whether an enquiry becomes an order, and applicable legal requirements.

We do not state a fixed retention period in this Privacy Policy because retention requirements may differ depending on the circumstances.

14. Your Choices and Rights

Depending on applicable law and the circumstances, you may have rights or choices concerning your personal information.

These may include the ability to:

Ask what personal information we hold or process about you
Request correction of inaccurate or incomplete information
Request deletion or erasure where applicable
Withdraw consent where processing is based on consent, subject to applicable law
Raise a grievance or concern regarding the handling of your personal information
Opt out of certain promotional communications
Manage cookies through your browser or applicable cookie controls
Exercise other rights available under applicable data-protection law

Certain requests may be subject to legal exceptions, verification requirements, record-keeping obligations or other permitted grounds for retaining or processing information.

To make a privacy-related request, please contact us using the details in the Contact Us section below.

15. Third-Party Websites and Services

Our website may contain links to third-party websites, social-media platforms, messaging services or other external services.

Once you leave our website or interact directly with a third-party service, that third party’s terms and privacy practices may apply.

Urban Flame does not control the privacy practices, content or security of independent third-party websites or services. We encourage users to review their privacy policies before providing personal information.

16. Children’s Privacy

Urban Flame is a B2B manufacturer and wholesale supplier. Our website and services are intended primarily for businesses and adult business representatives and are not directed toward children.

We do not knowingly seek to collect personal information from children for ordinary B2B enquiries.

If we become aware that personal information relating to a child has been submitted in circumstances where its processing is not permitted, we will take appropriate steps in accordance with applicable law.

17. Indian Data-Protection Considerations

Urban Flame operates in India and intends to handle digital personal data in accordance with applicable Indian laws and regulations.

India has enacted the Digital Personal Data Protection Act, 2023, together with rules and notifications governing its implementation. Applicable requirements may depend on which provisions are in force, the nature of the processing and whether any exemptions or specific obligations apply.

Where applicable, Urban Flame will seek to process personal data for lawful purposes and implement privacy practices concerning matters such as notice, consent or other permitted grounds for processing, reasonable security safeguards, grievance handling, data-principal requests, data retention and deletion in accordance with applicable Indian law.

Because India’s data-protection framework and its commencement requirements may evolve, this Privacy Policy may be updated to reflect applicable legal requirements.

18. International Processing

Some technology, hosting, analytics, advertising, communication or cloud service providers that we may use could process or store information using systems located outside India.

Where personal information is transferred or processed outside India, we intend to handle such processing in accordance with applicable Indian legal requirements and any restrictions that may apply.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

Our website
Business operations
Services or technologies
Data-handling practices
Advertising or analytics tools
Legal or regulatory requirements

When we update this Privacy Policy, we may revise the Last Updated date shown at the top of this page.

We encourage visitors to review this page periodically.

20. Contact Us

If you have questions, concerns, requests or grievances regarding this Privacy Policy or how your personal information is handled, you may contact us at:

Urban Flame
Website: urbanflame.net
Contact Email: connnect@urbanflame.net
Phone/WhatsApp: +91 83689 00200
Business Address: Delhi, 2026
Privacy/Grievance Contact Person, if applicable:

Please include enough information in your request to help us understand and respond to your concern.

Important Legal Review Note

The following areas should be reviewed by a qualified Indian legal professional before this Privacy Policy is published or relied upon as a final compliance document:

Compliance with the Digital Personal Data Protection Act, 2023 and the provisions/rules that are in force on the publication date.
The appropriate lawful basis or permitted ground for collecting, processing and following up on website enquiries.
Consent and notice requirements for marketing communications, WhatsApp follow-ups and remarketing.
Cookie-consent requirements and the exact cookies/trackers actually operating on urbanflame.net.
Meta Pixel, Google Analytics, Google Ads, conversion tracking and remarketing disclosures based on the website’s actual configuration.
Personal-data sharing with processors, vendors and advertising platforms.
Cross-border processing or storage by technology providers.
Data-retention and erasure practices.
Procedures for handling data-principal rights and grievances.
Children’s personal-data requirements.
The business’s required privacy/grievance contact details and any notices that must be provided separately from this Privacy Policy.

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